{"id":494,"date":"2023-01-24T12:07:25","date_gmt":"2023-01-24T12:07:25","guid":{"rendered":"https:\/\/www.granfood.nl\/?page_id=494"},"modified":"2026-06-19T10:12:50","modified_gmt":"2026-06-19T10:12:50","slug":"about-granfood","status":"publish","type":"page","link":"https:\/\/www.granfood.nl\/en\/about-granfood\/","title":{"rendered":"GranFood"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"494\" class=\"elementor elementor-494 elementor-365\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a14b5ce elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"a14b5ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fde84e9\" data-id=\"fde84e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06c588b title-bg elementor-widget elementor-widget-heading\" data-id=\"06c588b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Granfood<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-256afdb\" data-id=\"256afdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14197c6 elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"14197c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.granfood.nl\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5eab01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5eab01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-894d6d2 elementor-hidden-mobile over-col-2\" data-id=\"894d6d2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4007d9 over-food\" data-id=\"a4007d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40fc32d elementor-widget elementor-widget-heading\" data-id=\"40fc32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GranFood<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f518a elementor-widget elementor-widget-heading\" data-id=\"d3f518a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GranFood \u2013 The specialist in sales, distribution and marketing of international premium brands in food in the Benelux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00bcba elementor-widget elementor-widget-text-editor\" data-id=\"c00bcba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"Vertaling\" data-ved=\"2ahUKEwi_9_bWgpOVAxVExQIHHcMtLJ8Q3ewLegQIDhAV\" aria-label=\"Vertaalde tekst: Since 1989, at GranFood, we have been building a strong portfolio of international premium brands featuring FMCG products from Grand\u2019Italia, Devos &amp; Lemmens, Aardappel Anders, and Saitaku, among others.\n\nOur team specializes in 360-degree (shopper and trade) marketing, distribution, and sales. With this expertise, we offer full support to our brands and partners at every stage of the market approach.\"><span class=\"Y2IQFc\" lang=\"en\">Since 1989, at GranFood, we have been building a strong portfolio of international premium brands featuring FMCG products from <\/span><a href=\"https:\/\/www.granfood.nl\/en\/merken\/granditalia\/\">Grand&#8217;Italia<\/a>, <a href=\"https:\/\/www.granfood.nl\/en\/merken\/aardappel-anders\/\">Aardappel Anders<\/a> and <a href=\"https:\/\/www.granfood.nl\/en\/merken\/saitaku\/\">Saitaku<\/a>. <\/p><p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"Vertaling\" data-ved=\"2ahUKEwi_9_bWgpOVAxVExQIHHcMtLJ8Q3ewLegQIDhAV\" aria-label=\"Vertaalde tekst: Since 1989, at GranFood, we have been building a strong portfolio of international premium brands featuring FMCG products from Grand\u2019Italia, Devos &amp; Lemmens, Aardappel Anders, and Saitaku, among others.\n\nOur team specializes in 360-degree (shopper and trade) marketing, distribution, and sales. With this expertise, we offer full support to our brands and partners at every stage of the market approach.\"><span class=\"Y2IQFc\" lang=\"en\">Our team specializes in 360-degree (shopper and trade) marketing, distribution, and sales. With this expertise, we offer full support to our brands and partners at every stage of the market approach.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c534cf0 elementor-widget elementor-widget-heading\" data-id=\"c534cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proud and reliable partner within FMCG<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-372d448 elementor-widget elementor-widget-text-editor\" data-id=\"372d448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"Vertaling\" data-ved=\"2ahUKEwi_9_bWgpOVAxVExQIHHcMtLJ8Q3ewLegQIDhAV\" aria-label=\"Vertaalde tekst: GranFood is proud to be one of the leading FMCG companies in the Netherlands. Over the years, our commitment, market-oriented approach, and strong collaboration with retail partners have been rewarded with various industry accolades.\n\nFor instance, in 2022, we received the Industributie Award in the Other Groceries category as well as the Overall Award, recognizing our strong performance within the market. Additionally, we were awarded the Overall Marketing Award in recognition of the strength of our integrated 360-degree trade marketing strategy and our contribution to growth within key categories.\n\nIn 2023, our decisive support for brands and customers was again rewarded with the Industributie Award in the Other Groceries category.\n\nOur strong market position remained evident thereafter. For the 2025 Industributie Awards, GranFood was nominated again in the Groceries &amp; Other Non-Food category, alongside other leading market players. This once again confirmed that GranFood is valued as a reliable and professional partner within Dutch food retail. Our continued growth is based on pragmatic core values, entrepreneurship, and effective collaboration, both internally and with clients and partners. These recognitions motivate us to continue building sustainable growth, strong brands, and successful market introductions together.\n\nWith our local expertise, commercial clout, and years of experience, we remain a valuable partner for the FMCG sector.\"><span class=\"Y2IQFc\" lang=\"en\">GranFood is proud to be one of the leading FMCG companies in the Netherlands. Over the years, our commitment, market-oriented approach, and strong collaboration with retail partners have been rewarded with various industry accolades. <\/span><\/p><p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"Vertaling\" data-ved=\"2ahUKEwi_9_bWgpOVAxVExQIHHcMtLJ8Q3ewLegQIDhAV\" aria-label=\"Vertaalde tekst: GranFood is proud to be one of the leading FMCG companies in the Netherlands. Over the years, our commitment, market-oriented approach, and strong collaboration with retail partners have been rewarded with various industry accolades.\n\nFor instance, in 2022, we received the Industributie Award in the Other Groceries category as well as the Overall Award, recognizing our strong performance within the market. Additionally, we were awarded the Overall Marketing Award in recognition of the strength of our integrated 360-degree trade marketing strategy and our contribution to growth within key categories.\n\nIn 2023, our decisive support for brands and customers was again rewarded with the Industributie Award in the Other Groceries category.\n\nOur strong market position remained evident thereafter. For the 2025 Industributie Awards, GranFood was nominated again in the Groceries &amp; Other Non-Food category, alongside other leading market players. This once again confirmed that GranFood is valued as a reliable and professional partner within Dutch food retail. Our continued growth is based on pragmatic core values, entrepreneurship, and effective collaboration, both internally and with clients and partners. These recognitions motivate us to continue building sustainable growth, strong brands, and successful market introductions together.\n\nWith our local expertise, commercial clout, and years of experience, we remain a valuable partner for the FMCG sector.\"><span class=\"Y2IQFc\" lang=\"en\">For instance, in 2022, we received the Industributie Award in the Other Groceries category as well as the Overall Award, recognizing our strong performance within the market. Additionally, we were awarded the Overall Marketing Award in recognition of the strength of our integrated 360-degree trade marketing strategy and our contribution to growth within key categories. <\/span><\/p><p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"Vertaling\" data-ved=\"2ahUKEwi_9_bWgpOVAxVExQIHHcMtLJ8Q3ewLegQIDhAV\" aria-label=\"Vertaalde tekst: GranFood is proud to be one of the leading FMCG companies in the Netherlands. Over the years, our commitment, market-oriented approach, and strong collaboration with retail partners have been rewarded with various industry accolades.\n\nFor instance, in 2022, we received the Industributie Award in the Other Groceries category as well as the Overall Award, recognizing our strong performance within the market. Additionally, we were awarded the Overall Marketing Award in recognition of the strength of our integrated 360-degree trade marketing strategy and our contribution to growth within key categories.\n\nIn 2023, our decisive support for brands and customers was again rewarded with the Industributie Award in the Other Groceries category.\n\nOur strong market position remained evident thereafter. For the 2025 Industributie Awards, GranFood was nominated again in the Groceries &amp; Other Non-Food category, alongside other leading market players. This once again confirmed that GranFood is valued as a reliable and professional partner within Dutch food retail. Our continued growth is based on pragmatic core values, entrepreneurship, and effective collaboration, both internally and with clients and partners. These recognitions motivate us to continue building sustainable growth, strong brands, and successful market introductions together.\n\nWith our local expertise, commercial clout, and years of experience, we remain a valuable partner for the FMCG sector.\"><span class=\"Y2IQFc\" lang=\"en\">In 2023, our decisive support for brands and customers was again rewarded with the Industributie Award in the Other Groceries category. <\/span><\/p><p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"Vertaling\" data-ved=\"2ahUKEwi_9_bWgpOVAxVExQIHHcMtLJ8Q3ewLegQIDhAV\" aria-label=\"Vertaalde tekst: GranFood is proud to be one of the leading FMCG companies in the Netherlands. Over the years, our commitment, market-oriented approach, and strong collaboration with retail partners have been rewarded with various industry accolades.\n\nFor instance, in 2022, we received the Industributie Award in the Other Groceries category as well as the Overall Award, recognizing our strong performance within the market. Additionally, we were awarded the Overall Marketing Award in recognition of the strength of our integrated 360-degree trade marketing strategy and our contribution to growth within key categories.\n\nIn 2023, our decisive support for brands and customers was again rewarded with the Industributie Award in the Other Groceries category.\n\nOur strong market position remained evident thereafter. For the 2025 Industributie Awards, GranFood was nominated again in the Groceries &amp; Other Non-Food category, alongside other leading market players. This once again confirmed that GranFood is valued as a reliable and professional partner within Dutch food retail. Our continued growth is based on pragmatic core values, entrepreneurship, and effective collaboration, both internally and with clients and partners. These recognitions motivate us to continue building sustainable growth, strong brands, and successful market introductions together.\n\nWith our local expertise, commercial clout, and years of experience, we remain a valuable partner for the FMCG sector.\"><span class=\"Y2IQFc\" lang=\"en\">Our strong market position remained evident thereafter. For the 2025 Industributie Awards, GranFood was nominated again in the Groceries &amp; Other Non-Food category, alongside other leading market players. This once again confirmed that GranFood is valued as a reliable and professional partner within Dutch food retail. <\/span><\/p><p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" tabindex=\"-1\" role=\"text\" data-placeholder=\"Vertaling\" data-ved=\"2ahUKEwi_9_bWgpOVAxVExQIHHcMtLJ8Q3ewLegQIDhAV\" aria-label=\"Vertaalde tekst: GranFood is proud to be one of the leading FMCG companies in the Netherlands. Over the years, our commitment, market-oriented approach, and strong collaboration with retail partners have been rewarded with various industry accolades.\n\nFor instance, in 2022, we received the Industributie Award in the Other Groceries category as well as the Overall Award, recognizing our strong performance within the market. Additionally, we were awarded the Overall Marketing Award in recognition of the strength of our integrated 360-degree trade marketing strategy and our contribution to growth within key categories.\n\nIn 2023, our decisive support for brands and customers was again rewarded with the Industributie Award in the Other Groceries category.\n\nOur strong market position remained evident thereafter. For the 2025 Industributie Awards, GranFood was nominated again in the Groceries &amp; Other Non-Food category, alongside other leading market players. This once again confirmed that GranFood is valued as a reliable and professional partner within Dutch food retail. Our continued growth is based on pragmatic core values, entrepreneurship, and effective collaboration, both internally and with clients and partners. These recognitions motivate us to continue building sustainable growth, strong brands, and successful market introductions together.\n\nWith our local expertise, commercial clout, and years of experience, we remain a valuable partner for the FMCG sector.\"><span class=\"Y2IQFc\" lang=\"en\">Our continued growth is based on pragmatic core values, entrepreneurship, and effective collaboration, both internally and with clients and partners. These recognitions motivate us to continue building sustainable growth, strong brands, and successful market introductions together. With our local expertise, commercial clout, and years of experience, we remain a valuable partner for the FMCG sector.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fedc861 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fedc861\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48038ae\" data-id=\"48038ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8a6cb elementor-widget elementor-widget-heading\" data-id=\"ee8a6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b837ba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8b837ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ea6ebf\" data-id=\"9ea6ebf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a903c70 elementor-widget elementor-widget-shortcode\" data-id=\"a903c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"onze-slider\"><ul class=\"custom-images-gallery\"><li class=\"custom-image\"><img decoding=\"async\" src=\"https:\/\/www.granfood.nl\/wp-content\/uploads\/2023\/04\/1.jpg\" alt=\"Grand&#8217;Italia\" \/><\/li><li class=\"custom-image\"><img decoding=\"async\" src=\"https:\/\/www.granfood.nl\/wp-content\/uploads\/2023\/04\/3.jpg\" alt=\"Aardappel Anders\" \/><\/li><li class=\"custom-image\"><img decoding=\"async\" src=\"https:\/\/www.granfood.nl\/wp-content\/uploads\/2023\/04\/GranFood-Saitaku-sushi-en-Japanse-gerechten-logo.jpg\" alt=\"Saitaku\" \/><\/li><li class=\"custom-image\"><img decoding=\"async\" src=\"https:\/\/www.granfood.nl\/wp-content\/uploads\/2023\/04\/GranFood-Ocean-Spray-logo-cranberry.jpg\" alt=\"Ocean Spray\" \/><\/li><li class=\"custom-image\"><img decoding=\"async\" src=\"https:\/\/www.granfood.nl\/wp-content\/uploads\/2023\/04\/GranFood-Ponti-balsamico.jpg\" alt=\"Ponti\" \/><\/li><\/ul><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Granfood GranFood GranFood \u2013 The specialist in sales, distribution and marketing of international premium brands in food in the Benelux Since 1989, at GranFood, we have been building a strong portfolio of international premium brands featuring FMCG products from Grand&#8217;Italia, Aardappel Anders and Saitaku. Our team specializes in 360-degree (shopper and trade) marketing, distribution, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-494","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GranFood - GranFood<\/title>\n<meta name=\"description\" content=\"GranFood - The specialist in FMCG distribution (in sales and marketing) of international premium FMCG brands in the Benelux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.granfood.nl\/en\/about-granfood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GranFood - 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