About Granfood
GranFood
GranFood – The specialist in sales, distribution and marketing of international premium brands in food in the Benelux
Since 1989, at GranFood, we have been building a strong portfolio of international premium brands featuring FMCG products from Grand’Italia, Aardappel Anders and Saitaku.
Our team specializes in 360-degree (shopper and trade) marketing, distribution, and sales. With this expertise, we offer full support to our brands and partners at every stage of the market approach.
Proud and reliable partner within FMCG
GranFood is proud to be one of the leading FMCG companies in the Netherlands. Over the years, our commitment, market-oriented approach, and strong collaboration with retail partners have been rewarded with various industry accolades.
For instance, in 2022, we received the Industributie Award in the Other Groceries category as well as the Overall Award, recognizing our strong performance within the market. Additionally, we were awarded the Overall Marketing Award in recognition of the strength of our integrated 360-degree trade marketing strategy and our contribution to growth within key categories.
In 2023, our decisive support for brands and customers was again rewarded with the Industributie Award in the Other Groceries category.
Our strong market position remained evident thereafter. For the 2025 Industributie Awards, GranFood was nominated again in the Groceries & Other Non-Food category, alongside other leading market players. This once again confirmed that GranFood is valued as a reliable and professional partner within Dutch food retail.
Our continued growth is based on pragmatic core values, entrepreneurship, and effective collaboration, both internally and with clients and partners. These recognitions motivate us to continue building sustainable growth, strong brands, and successful market introductions together. With our local expertise, commercial clout, and years of experience, we remain a valuable partner for the FMCG sector.
